BRANDING
As a creative branding consultancy we have built brand identities that are unique, iconic and distinctive. Whether it’s a brand refresh, or creating a new identity from scratch, we deliver brands that provide a positive, lasting impression.
How a brand behaves, its employees and its mythology are all assets with commercial value. Whether you are a new start up, wish to launch a new product / service or that your organisation has simply evolved, its natural that your logo and branding design strategically communicates your purpose or proposition.
As your branding partner, our brand strategy begins with insight and understanding. Understanding the nature and purpose of your company and your offering. Your market position, the competition, your audience.
The creative and shape of a brand goes way beyond the surface graphics: the brand name, identity, colours, imagery – even the tone of voice used in the marketing message – all form part of a brand identity development.
We develop brands in accordance to the agreed brand strategy with the goal being that all brands are fully joined up with a strong, clear and confident personality. Whatever your branding requirement, we’re here to take your business concept from initial idea to reality.
Brand Naming
Brand names give businesses the opportunity to put a meaning behind their name with completely positive connotations. If somebody automatically associates your brand name with positive emotions, you’ve earned yourself a customer for life. We help organisations find memorable names that reflect the identity of their product, solution or business and sets them apart from the competition.
BLCK BRND knows that the company and/or brand name is critical to the positioning and success of the brand. The name will make a statement regarding what you do and, more importantly, how you do it.
Brand Identity
BLCK BRND know that establishing a strong brand identity is paramount to a company’s success. Customers, users and employees, in equal measure, rally to the flag. Meaningful and symbolic – a defined and differentiated identity can be a prime mover. We connect with brands with head and heart and the most memorable brands usually combine a strong appeal to both.
Effective brand identity development usually creates well differentiated identities. Others may follow these are ‘me too’ brands. You may not like a brand – if you do, that’s great! But if you remember it – for whatever reason – then it has worked.
Brand Packaging
Consumers are all discerning. And with more and more products purchased online, brands have less time to make an impactful impression. Ensuring your product has effective packaging is all important.
BLCK BRND can help create stunning labelling and packaging design or your product that would make your product stand out amongst the competition, online or on store shelves. Our services cover both the style/shape of the product packaging as well as the design/labelling upon it.
Brand Guidelines
Establishing a brand guidelines document is crucial in maintaining brand consistency. For companies with multiple locations, multiple departments and multiple marketing requirements, a brand guideline document provides rules as to the usage of the brand. As an established branding and design agency, we are able to put together a brand guidelines document at all sizes and complexity.
From a simple sheet simply showing the make up of the brand logo through to a comprehensive document outlining the templates for all the company’s marketing collateral pieces, and other brand assets, across different media channels, you can rely on us to protect your brand.
Brand Communications
Brand identity is one thing but communicating what your brand stands for to your consumers is another. Brand communications is the art of narrating the story of your brand – giving it meaning, emotion, logic and personality.
By creating positive brand communications BLCK BRND will enable your brand to:
- Engage with users and stakeholders
- Make an impact
- Become an authority
- Differentiate itself from the rest
- Improve customer & employee loyalty
Brand Protection
The protection of your brand is your greatest brand asset. Not only does this distinguish your goods and services from those of your competition, it legally protects your brand name (word mark) and your brand logo (brand mark) from being used by another.
As an established branding and design consultancy, we support companies with brand registration and trademarking services. These also cover brand clearance/legal checks – ensuring that your new brand does not infringe upon any existing trademarks for similar names/logo (within the business sector and location you are trading).
