ADVERTISING
As your advertising partner BLCK BRND will ensure the strategy, creativity and messaging of your advertising campaigns are compelling, relevant & engaging – all of which will enable you to achieve your objectives and targets.
Whether you’re looking to attract new clients or sell more products or services to existing customers or raise brand awareness, a great advertising campaign is invaluable.
Whether you are looking for a one-off advertisement or a full integrated campaign, a full service advertising consultancy will combine strategic planning & account direction skills along with insight and understanding of your target market.
We are more than happy to manage the media schedule on your behalf liaising directly with print and online publishers to provide artwork and copy instructions.
Once we have devised the powerful strategy for your advertising campaign we will add the creative spark and bring it to life in an effective and creative way, including creative copywriting and/or photography to ensure your advert is creative, professional, eye-catching and, more importantly, results-led.
Print & Above The Line (ATL)
The team at BLCK BRND are highly experienced in all aspects of print advertising. This includes:
- How to create a campaign to meet your marketing objectives
- Outstanding design to turn heads & engage the reader
- Understanding your audiences
- Formulating the message and USPs of your project/service
- Experience in setting up artwork for each publication
- Media planning and buying
Digital Advertising
Online advertising is still the fastest growing medium. And BLCK BRND is a full service advertising consultancy, experienced in all the elements of digital advertising campaigns: whether this is traditional advertising through online publications or the creation and management of social media advertising campaigns, we design powerful ads to gain maximum traction with the digital audience.
Out of Home (OOH)
If you wish for your advertising to grab the consumers’ attention, then Out of Home advertising provides limitless opportunities. BLCK BRND have many years experience with both he design & positioning of an advertising campaign.
Whether your advertising campaign is to appear on billboards, transit locations (eg airports, LUAS / DART / Bus stations, etc) or at public venues, we are able to help.
Media Planning & Buying
This is a niche and sophisticated service area. When it comes to planning, we work with specialist partners for consumer or B2B campaigns. Of course as you can imagine the best sector media prices can be achieved by purchasers who regularly buy from that sector media.
As a full service advertising consultancy, we work with trusted partners to enable the best return on your media investment.
