Out Of Home (OOH)
Out-of-home advertising has many different names; OOH advertising, outdoor advertising or outdoor media. It is any advertising that reaches the consumers while they are outside their homes. This includes advertising at roadside, train stations, airports, bus stops, petrol forecourts, supermarkets, cinemas, even on vehicles.
OOH Advertising
BLCK BRND can help your OOH advertising in many ways. Not just the creation of eye-catching design and the impactful messaging but also in the location & placement of the advertising campaign. There are many options available to you and, working to your cost, time & location restraints, we can help shape the optimum solution which best places your messages in front of your target audience for maximum impact.
Of course, if you have already booked the OOH advertising space, then the more you can tell us, the better we can create the advertising brief and the more relevant we can make the advert. For example, what sort of people will see the OOH advert (pedestrians, drivers, commuters, delegates, shoppers), how long will the advertisement be in view, how large / wide / high will the advert be placed?
Media Placement
Not only can BLCK BRND support you with the out of home advertisement design but we can also help you with the media planning, placement & booking to gain the best traction for your campaign.
Ensuring your OOH advertising is seen in the right location is crucial to your marketing and we work with the leading outdoor advertising consultants such as Exterion, ClearChannel, JCDecaux and Primesight, who manage thousands of prime advertising positions including street billboards, DART & LUAS, Irish Rail stations, Bus Eireann, National and Regional airports, major supermarket chains, etc. Whether you require a single ‘bus back’, large-scale billboard or a digital panel at a DART station, let us help.