PLANNING
Research, analysis and insight will form the foundation of our strategic marketing planning for your creative marketing communications.
BLCK BRND will define the proposition and positioning, build a message matrix and profile the target audience.
Methodology
Our strategic solutions follow our methodology:
- Situation:Where are we now?
- Objectives: Where do we want to get to?
- Strategy: How are we going to get there?
- Tactics: How do we plan to achieve our KPI?
- Actions: Who is going to do what and when?
- Control: How can we develop the process?
Marketing Plan
BLCK BRND can work with your team to develop your:
Marketing Plans
- Background
- Key information from your business plan
- Objectives
- Financial, product, service and sector, in detail
- Marketing requirements
- What must be communicated
Strategic Overviews
- Implementation
- Timescales
- Monitoring and evaluation
- Management and reporting