PLANNING

Research, analysis and insight will form the foundation of our strategic marketing planning for your creative marketing communications.

BLCK BRND will define the proposition and positioning, build a message matrix and profile the target audience.

Methodology

Our strategic solutions follow our methodology:

• Situation:Where are we now?
• Objectives: Where do we want to get to?
• Strategy: How are we going to get there?
• Tactics: How do we plan to achieve our KPI?
• Actions: Who is going to do what and when?
• Control: How can we develop the process?

Marketing Plan

BLCK BRND can work with your team to develop your:

Marketing Plans

• Background
• Key information from your business plan
• Objectives
• Financial, product, service and sector, in detail
• Marketing requirements
• What must be communicated

Strategic Overviews

• Implementation
• Timescales
• Monitoring and evaluation
• Management and reporting