CREATIVITY

Innovative and commercially relevant design is paramount in everything we do. We eat it, drink it, breathe it, live it. We’re a little obsessed.

BLCK BRND have always been and will always be passionate about delivering the highest levels of creativity in all the projects we undertake, within budget but not limited by it.

Ideas & IP

It is our ideas and IP that sets us apart. Of course we will deliver these through innovative media channels and ensure the project comes in at the right quality, on time and within budget. But these are givens aren’t they?

At BLCK BRND, our associate creatives and experienced marketers work closely together to ensure that creativity is focused not diffused and all proposed ideas and designs are on brand and on brief.

The Brief

To help manage the creative design process we develop a ‘creative brief’. This document is always shared with clients during the early stages of a project. The creative brief describes our approach to translating the written client brief into the shortlisted visual design concepts.

This methodology ensures client and creative team are on the same page, expectations are managed and the project remains on track in terms of meeting or better still exceeding the clients expectations but staying within budget and on schedule.

The Process

The BLCK BRND design team has been built around a unique set of skills possessed by the individuals. We pride ourselves on the way the different personalities work so well together, bringing a diversity to the proposed solution to any creative brief.

Each team member, associate or freelancer used has a specialism and a passion, but it is the core process of idea development and communication of that idea that connects us as one. It is the visual language in which we are all fluent.

The Long Tail

When developing a range of ideas to answer a brief, we always seek to provide long lasting value for our clients. Often a stepped approach is used with evolutionary leaps from the current and familiar position the project currently occupies. This range may end with a revolutionary option, where there is no connection to the current or expected position. The more leaps – the more value.