SEO & PPC
Search Engine Optimisation (SEO) and Pay Per Click (PPC) marketing can ensure your website, product or service is easy to find by users.
This is just the beginning of the story. To be truly competitive in the search engine rankings, you will need to employ several different SEO and PPC marketing techniques across all of your offerings and content. BLCK BRND can help you every step of the way.
Keyword Research
Whatever SEO and PPC services you utilise, the goal remains the same: to ensure your site appears higher up the search engine rankings. And to do so takes a lot of time, resource and skills to get you there. The first step is to fully understand the best keywords for your business.
The best keywords are not necessarily the ones you think. If you have an e-commerce site selling shoes for example, then you may think the best keyword is ‘shoes’ but you would be wrong. An Irish search for the keyword ‘shoes’ brings up billions of results. Getting your website on the first page of the rankings for this keyword is impossible as there is too much competition.
When embarking upon a keyword research project, there are many things to consider but mainly: 1. what is it that your company is actually offering? – we need to make this highly relevant. 2. what are people really typing into the search field in Google? – we want keywords that are requested a lot. 3. what is the competition for those searches? – we want keywords that have relatively low competition.
Our extensive keyword research service will answer all these questions and more. This is the first step in understanding how to drive more potential customers to your website.
Search Engine Optimisation (SEO)
Search engine optimisation is the process of optimising the content and certain technical aspects of your website – many individual elements work together to increase your (Google) search ranking and draw more visitors to your site.
The SEO process will be guided by the results of the keyword research. Content will be crafted based around specific topic areas that we will recommend. This process is the basis of any successful digital marketing strategy.
BLCK BRND can provide you with sustainable and targeted traffic from organic search. And, alongside paid search solutions, we can create a search strategy that works perfectly for you.
Pay Per Click Advertising (PPC)
Whilst it is important to have healthy organic visibility, Google Ads is Google’s paid advertising product. These are the ‘sponsored’ ads that appear at the top of your screen. You are essentially paying to jump to the top of the rankings.
You are only charged each time someone clicks on the ad and is linked through to your website, and this is why it is also known as pay Pay Per Click advertising (PPC) or Cost Per Click advertising (CPC).
Google will display your advert when target keywords are used in search. And you can tailor this based on location, device, times of the day, and days of the week. There are also other optimisations that can be selected that control how you ads are served.
As your PPC consultant, BLCK BRND are here to help you set up and manage your campaigns. We bring first-class experience, best practice techniques and utilise the very latest technology to deliver real accountability and KPI/revenue growth.
Digital Marketing Analytics
Having an optimised website, social media accounts, or running a PPC campaign are one thing – ensuring they are consistently performing is another. That’s why analytics reporting is vital.
Companies need to know that their investment is well spent and their marketing KPIs are hitting their goals.
But Google Analytics can be a little daunting. So, BLCK BRND provide a monthly reporting service that not only includes key metrics provided by Google Analytics, but also data from all your other digital marketing channels such as social media, email marketing etc.
Alongside the monthly reporting, you will have a live web-based analytics dashboard to login in to at any time where you will see a highly visual holistic overview of all your channels in one place.
This marketing dashboard will be customised to suit your KPIs and online presence and give you a birds eye view like you’ve never had before.
