Naming

NAMING

What is your company, product, or service brand to be called? What will the name say about what you do – and more importantly how you do it. A brand naming strategy will set you on the right path.

What Brand Name?

When you are planning on naming your company or naming a product, any good brand naming consultant will tell you to start with a ‘blank sheet of paper’ from which, let’s say 360 degrees of potential directions could be travelled. Using our proven and structured approach to these projects, we will identify the most likely directions that will lead to finding the solution.

This process is key to the effectiveness of the project and will be informed by a combination of research, client information and our not inconsiderable experience in this work.

The Brand Shortlist

BLCK BRND will have an initial conversation to understand the values of your brand, after which we can establish and share a naming brief. This leads to brainstorming sessions following which we can narrow down the creative paths towards a naming long list and then, to a shortlist, each accompanied with a supporting rationale.

In naming your company (or naming a product), the USP, the marketing brief, the landscape of the sector, the key competitors may all be relevant in helping narrow the focus. Client preference may lead towards an invented word for example, or an acronym, or a word which alludes to the way the service is delivered. What the company’s service or product actually is and how it benefits users can be conveyed in supporting messages.