POINT OF SALE
Companies all over the world use point of sale to help increase product messaging in supermarket aisles, or on counters for a wide range of products. Whilst foodstuffs may have a larger market share, point of sale material can be seen everywhere across retail and beyond.
Final Call To Action
Point of Sale (POS) design is a highly effective and non-invasive advertising solution to help increase consumer spend. Building a successful strategy depends on good timing, the right design, positioning and most importantly the messaging used in the design.
As the checkout is the final stage of the customer’s shopping ‘journey’, this is the final place where the consumer can make a final purchase and part with more money. This is where you would normally find POS displays offering a new promotion/ product for the customer to try.
BLCK BRND have created compelling point of sale design campaigns that create the user journey – generating product interest and brand awareness that leads to a change in purchasing behaviour and, ultimately to an increase in sales.
In-Store POS
For many years, BLCK BRND have supported our retail sector clients with the design and print of all types of POS materials to help them advertise a product, an offer or promotion. This includes advertising upon signage, window decals, leaflets, flyers, brochures, posters and banners.
Furthermore, we also provide point of sale designs for displays including stands, dumpbins, counter tops, display cubes, etc.
Digital POS
Whilst printed POS materials are still the standard, it is becoming more common to see digital POS promotions. From touch screen menus to rotating screen advertising, BLCK BRND can help you here too. Not just in the creation of effective promotional graphics but also in the provision of the digital artwork, set up to the correct size and spec required.
